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Unlocking the Power of Professional Home Staging: Elevating Your Listing to Sell

Writer's picture: Shauntelle ParhamShauntelle Parham



Selling a home can be a daunting task, especially in a competitive real estate market such as here in Houston, TX. One way to ensure your listing stands out amongst the rest is by utilizing the power of professional home staging.



Home staging is the process of preparing a property for sale by strategically arranging furniture, decor, and other elements to highlight its best features and appeal to potential buyers. By creating a welcoming and attractive space, home staging can help buyers envision themselves living in the home and ultimately lead to a quicker sale at a higher price.



Professional home stagers have the expertise and eye for design to transform any space into a show-stopping showcase. They know how to highlight a home's strengths while minimizing any weaknesses, creating a cohesive and inviting atmosphere that will appeal to a wide range of buyers.




It's important to note that professional home staging should be based on quality, not cost. While some sellers may be hesitant to invest in staging due to the perceived expense, it's important to remember that staging is an investment with a high return. Studies have shown that staged homes typically sell faster and for a higher price than un-staged homes, making it a worthwhile investment in the long run.



The average vacant staging investment in the Houston, TX market can range anywhere between $3000 (smaller scale)-$8000 (larger scale/luxury), depending on factors such as square footage, how many rooms are staged, outdoor areas, and the price point of the home. For an average mid-sized home, it's a good idea to expect to invest around $3.5-4.5k. It's also important to consider that the higher the price point of the home, the higher quality of staging should be utilized. You don't want to put cheap furniture in a million-dollar listing, as it will cheapen the look of the house and potentially turn off potential buyers.



By investing in professional home staging, you can transform your property into a desirable and marketable space that will appeal to a wide range of buyers. Don't underestimate the impact that staging can have on the success of your sale – it could be the key to unlocking the full potential of your property.





In addition to enhancing the visual appeal of a property, home staging can also help create an emotional connection with potential buyers. By creating a warm and inviting atmosphere, staging can evoke feelings of comfort and security, making buyers more likely to see themselves living in the space.



The benefits of professional home staging are undeniable, but many sellers may be hesitant to invest in this service. However, studies have shown that staged homes typically sell faster and for a higher price than un-staged homes, making it a worthwhile investment in the long run.



If you're looking to elevate your listing and increase your chances of a quick and profitable sale, consider unlocking the power of professional home staging. Don't underestimate the impact that it can have on the success of your sale – it could be the key to unlocking the full potential of your property.


 


Shauntelle Parham is an award-winning home stager servicing the Houston, TX market as well as a prominent member of the world’s largest and longest established group of real estate staging professionals, the Real Estate Staging Association. She secured two top ten spots in the Rising Star Vacant Staging category for North America and then went on to win the #1 spot in said category for 2023. She was also nominated for Most Influential People in Real Estate Staging in 2024. Shauntelle has been featured in publications internationally as well as locally.

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